Skinfood re-brand identity


Skinfood is a cosmetic brand in South Korea. They are promoting themselves by developing organic makeup products and developing food-based products. 

Their original logo was not practical to be used on the products because it has to rely on illustration style, so I re-brand their identity with my interrupt of Skinfood.

Skinfood new identity stylescape


The logo is simply rendered with abstract shapes that evoke the organic feeling in it. I kept the color palette with a warm tone with brown and yellow. The accurate logo mark structure and guidelines for future use seem practical for the future client and me.

After developing the signature mark, I added few other alternative marks for the different situations, such as in events, goods, or promotions. Also, structuring the typographical system with guidelines supports the system cohesive and organized.